Choose the work.
We agree on one service, your coverage and the capacity you want to fill. Your real work and approved claims shape the message.
For residential roofers who want homeowner-paid replacements and can handle inspections and estimates.
A path to retail roof projects.
Not a storm-claim pitch.
A managed campaign for homeowner-paid roof replacements, built around your completed work, inspection process and actual service area.
Free campaign-map review. A clear introduction to our paid managed service.
Retail Roof PipelineADS INQUIRY PATH TEAM HANDOFF
Retail Roof Pipeline
More relevant work.
Not just more names.
You want homeowners considering a new roof, not a mixed bag of patch requests and insurance questions presented as replacement leads.
We put your completed roofs and replacement process in front of homeowners. The inquiry path captures project, timing and payment or insurance context. Your team inspects, advises and quotes.
THE DISTINCTION MATTERS
Retail replacement interest stays separate from repairs and claims-related requests. We do not promise insurance coverage or approval.
One connected service
From the first ad
to the next conversation.
We build what’s missing, improve what’s already there and manage the campaign beyond launch. No unnecessary website rebuild or second CRM.
Build the path.
We create the ads and focused inquiry page, then test source capture and the handoff to your team’s agreed pipeline.
Manage what happens next.
We review inquiries, estimates and reported jobs, identify missing updates and improve the campaign. Clicks alone are not the finish line.
See what we mean
A campaign should
have a clear path.
The map connects the work you want with what a homeowner needs to share and what your team does next.
This is an illustrative workflow, not a client case study. Your free review produces a proposed map for your business, not a promise of leads or revenue.
Let’s map yoursILLUSTRATIVE CAMPAIGN MAPNOT CLIENT RESULTS
01 / The wanted work
Homeowner-paid shingle replacements
One service. Your actual coverage. Your real project proof.
02 / The inquiry pageUseful context, not just a name
Which property and roof type?
Replacement, repair or still exploring?
Homeowner-paid or insurance-related?
03 / The team handoff
Roof inquiryInspection & proposalReported job
Example workflow only. Your team assesses, estimates and closes. Outcome reporting depends on the updates they provide.
Clear responsibilities
We run the marketing.
You do what you do best.
The best-looking campaign still needs a team ready to respond. We make that division clear before anything goes live.
The acquisition side.
- Service-specific campaign and message
- Ads, inquiry page and in-scope improvements
- Tested routing and source capture
- Ongoing campaign and job-path review
The human side.
- Real project proof and approvals
- Capacity and an accountable responder
- Assessment, estimates and follow-up
- Closing, fulfillment and outcome updates
This is managed acquisition, not dispatch, a call center, social posting or a promise to close jobs for you. The campaign map comes first; scope, fees and separate ad spend are discussed before any engagement.
Built around your trade
Different work.
A focused approach.
Not every inquiry is the right inquiry. Start with the service you want to sell and the work your team can deliver.
Before we talk
A few things
worth knowing.
Is this for homeowners looking for a contractor?
No. Skopel is a marketing service for business owners and authorized teams in painting, HVAC, roofing, remodeling and plumbing. We do not provide home repairs, estimates or emergency service.
What do I get from the campaign-map review?
A short review of your wanted service, area, capacity and current inquiry path, followed by a conversation and a one-page proposed campaign map. It introduces our paid setup and management service. It is not free advertising, a complete account audit or a performance forecast.
Can you work with my existing website or CRM?
Yes, where the existing setup can support the agreed path. We inspect it first and scope the connection or changes needed. A new website or second CRM is not the default.
What if I’m already running ads?
We look at what is working and where the path breaks before proposing changes. If the main issue is staffing, response or closing outside our scope, we will say so rather than present new ads as the cure.
Do you guarantee leads or jobs?
No. We do not promise lead counts, booked work, revenue or profit. We track recorded inquiries and outcomes your team reports, keep unknowns visible and use them to guide improvements.
Do we need to be in the same city?
No. We work remotely with US service businesses. Your client campaigns stay focused on the areas your team actually serves.
Start with the work you want
Your next campaign.
Mapped out.
Tell us what you want to sell, where you work and what your team can take on.
We’ll review the fit and use a short conversation to put together a one-page proposed campaign map: the service, message, inquiry path and team handoff.
- A useful starting point, not a forecast
- Free review, paid management if we work together
- No ad launch or commitment from this form